On a mission to disrupt the frozen isle, we helped Allplants harness the vibrancy of plant-based foods, emblazoned by a bold new identity. 
Inspired by the melting pot, street art and cultural diversity surrounding their East London HQ, along with a new emergent food culture and interest in plant-based cuisine; we developed a rich visual language to help express the myriad of new creative flavours coming out of their rapidly evolving range of products.
With a bespoke library of patterns and toolkits, we empowered their internal team to take ownership and create new packaging and media content as recipes, products and promotions are launched.

Awarded 2nd place in 'Best in Packaging'  at the Dieline Awards 2023

Design Agency: Pearlfisher
Role: Design Director, Lead Designer

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