DecaDon Dark
While at Drink Works London, SAB Miller approached us to explore a series of design concepts to test the viability of three new drinks categories, that would push the consumption of beer to elevated occasions. Below is a selection of works from one of these series.
Deca Don Dark is a new kind of dark malt beer, aimed at occupying special mealtime occasions, with the potential to steal market share away from expensive liquors or dessert wines. Bottle structure, enclosure, glass decoration and label design were considered.
