14º Proof Spirited Lager
While at Drink Works London, SAB Miller approached us to explore a series of design concepts to test the viability of three new drinks categories, that would push the consumption of beer, further into the night. Below is a selection of works from one of these series.
14º Proof Spirited Lager is a hybrid beer inspired by the brewing techniques and ingredients of Jägermeister. This series of designs aims to test the stretch between traditional beer cues and this mysterious black forest spirit – typically consumed late into the night. Bottle structure, liquid, text, and label design were all considered. No direct reference to Jägermeister was allowed.